Joe Bradford – Islamic Finance: Principles and Character for Halal Living

About this lecture

In this lecture, Islamic finance expert Joe Bradford draws on Quranic verses, hadith, and classical scholarship to outline seven foundational principles for halal financial living — from setting a correct intention (*niyyah*) to budgeting, paying off debt, strategic giving, and seeking expertise before investing. Through memorable stories and practical advice, he challenges Muslim communities to cultivate financial independence, entrepreneurial spirit, and long-term planning so that their wealth becomes a source of lasting benefit in this life and the next. This is an essential watch for anyone seeking to align their financial decisions with Islamic values without sacrificing worldly wisdom.